I joined a startup selling pheromone perfumes right before the TikTok Shop trend exploded. We were one of the first to spot the opportunity and jump in early. I handled everything from building the website to shaping the brand’s visual identity on social media.
In this project, I focused 100% on copywriting. The goal was clear: get decision-makers at businesses to consider a wellness program for their employees.
This was a quick-turnaround project where I had less than 24 hours to deliver a full restaurant menu. I handled everything—organizing the text into a clear spreadsheet, making layout decisions, and designing the final version using Photoshop and Illustrator.
