I joined a startup selling pheromone perfumes right before the TikTok Shop trend exploded. We were one of the first to spot the opportunity and jump in early. I handled everything from building the website to shaping the brand’s visual identity on social media.
One of my biggest contributions was outreach—I personally contacted over 2,000 women to offer them a deal to create UGC content for us. The offer was strong, and the response was huge. This gave us a steady stream of organic video content that drove real attention and trust.
The result? We built hype, reached thousands of new potential customers, and positioned the brand ahead of the competition—all without wasting a single dollar on the wrong audience.
